"Paradigm shifts are appealing but rarely well executed.

A paradigm is our mental model of the world. We’re surrounded by people who share a similar model, and as long as the model is working, we live our lives without thinking much about it. If you lived in a space station, the absence of gravity would be something you’d notice at all times … until one day, you didn’t.

... the hard work is being willing to walk away from our reliance on how things were instead of simply trying to make a small shift happen."

Seth Godin

Seth’s Blog - 09.11.23

(Entrepreneur, best-selling author, and … world marketing guru)

What do we do?